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Research papers

Research without borders

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...

Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012
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Citation

John, Moore and Mariano (2012a, September 13). Research without borders. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-without-borders


Research papers

From the Iliad to Odyssey

The market research profession has been consciously trying to evolve from a provider of data to a generator of insights and a consultant to management. The success of this transformation has been spotty and its pursuit may mask the need for more...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: C. Frederic John
Company: MasterCard
September 15, 2010
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Citation

John, C. (2010a, September 15). From the Iliad to Odyssey . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-iliad-to-odyssey-


Research papers

The abandonment of quality and value

Few would argue that supplier consolidation is reshaping the fundamental landscape of the market research industry. Very little attention, however, has been devoted to the long-term impact of this trend on customers, especially those seeking large,...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Author: C. Frederic John
Company: MasterCard
January 1, 2000
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Citation

John, C. (2000a, January 01). The abandonment of quality and value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-abandonment-of-quality-and-value